ISO & Atlassian Blog

New Atlassian feature: Jira Product Discovery

Written by Nicolas Brunson | Feb 6, 2025 3:55:40 PM

Atlassian Unleash, a one-day event on the topics of "Agile" and "DevOps", took place at the Berlin Congress Center on February 9. In the keynote speech, the Australian software company Atlassian presented new features for the existing product suite. The keynote motto "Level up to Mulitplayer Mode" already clearly indicated where the journey is heading: teams should be able to work together even better and more playfully in Jira, Confluence and co.

Higher Quality thanks to Shift Left

In today's world of software development, it is important to deliver high-quality software on time and on budget. To achieve this, companies are constantly looking for new ways to optimize their development processes. One approach that has gained significant acceptance in recent years is "shift-left". With this approach, the entire development process, which used to follow a rather rigid waterfall model, is shifted to the left in the timeline. Analysis, testing and quality assurance take place much earlier in the development cycle than was previously the case.

Shift-left aims to identify and resolve problems as early as possible in the development process. This means that products can be put into operation more quickly, incur lower costs during the development process and make a significant contribution to increased product quality. By prioritizing testing, quality assurance, performance testing, etc. in the development process, the quality of the software can be increased at the end.

For example, this "shift-left" can be realized if stakeholders embed content directly in Jira. This allows the rest of the team, whether developers, designers or project managers, to obtain valuable feedback without context switches and system breaks. Thanks to Atlassian's Open Platform, integration from a variety of third-party systems directly into Jira is seamless. Early feedback from all other stakeholders can shorten the development cycle and deliver a valuable product to the customer as quickly as possible.

But before you even think about implementation, you need ideas for the project or the new product. As a project manager, you have the task of collecting, sorting and evaluating these ideas and deriving new tasks for the team from them. Atlassian has also thought about this and created new possibilities with Jira Product Discovery.

Jira Product Discovery Collection Point

It is particularly important for project managers to have insights into their products and to receive these from other stakeholders at an early stage. This information comes from various sources such as developers, testers, customers or management. But ... where is this information stored? Ask five project managers and you will get 25 different answers.

Often this information is stored in Jira processes, Excel spreadsheets, Confluence pages, PowerPoint presentations, Teams chats or - in the worst case - simply somewhere in the project manager's head. And this is exactly where Jira Product Discovery comes in.

Jira Product Discovery in open beta

Jira Product Discovery helps to untangle the chaos of ideas and document them in a comprehensible way. As one of the latest tools in the Atlassian Suite, Jira Product Discovery is now available to everyone in open beta. It allows product ideas, opportunities, pain points and solutions to be collected and refined together. And the best thing about it: it integrates perfectly into the existing Atlassian tool environment. Whether developer, project manager, CEO or tester, everyone can give feedback. You can easily share your project ideas with other stakeholders in the company and collect their feedback - without stakeholders incurring license costs.

Ideas can be collected and assigned different attributes. Factors such as the number of interested customers and the number of competitors may be important for the initial evaluation. However, as soon as it comes to implementation, implementation costs and team members required are more relevant. Nothing could be easier!

With user-defined fields and powerful formulas, ideas can be logically structured, grouped, filtered and sorted. Complex formulas for prioritization and structuring are used for comparison - just like in Excel. But: Jira Product Discovery is visually much more appealing and easier to use than the table veteran from Microsoft.

Become the master of your product - test Jira Product Discovery now!

As is usual for the Atlassian Suite, ideas in Jira Product Discovery can be linked directly to other products in the Atlassian Suite. The implementation of an idea can also be linked from Jira Software so that the progress is displayed directly in Jira Product Discovery. Share meeting minutes with stakeholders? No problem! Simply create them in Confluence using one of the many templates provided out of the box and link them to the corresponding idea in Jira Product Discovery.

In the end, I have collected my "single source of truth" for new product ideas in a single place. From conception, analysis and suitability testing through to implementation - without context switching between PowerPoint presentations, Excel files, network drives and Teams chats.

Next time: Jira Work Management

And so that you don't just include your development teams in product design and implementation, Jira Work Management is now included with every cloud site with a Jira Software license until March 2024: www.atlassian.com/software/jira/work-management

This is your chance to play multiplayer on a whole new level with the rest of your organization.

But of course, that's not all there is to Atlassian Unleash. More next week!