Until now, the issue of data residency was a knock-out criterion for many European companies when it came to the Atlassian Cloud. Only customers of the Enterprise license were free to choose whether their data should be stored in the EU, the USA or worldwide. Users of the Standard and Premium licenses, on the other hand, had no choice.
Atlassian has recognized that this is a blocker for many (potential) customers and is now relenting: From 01.07.2021, you can create new cloud instances in any realm (EU, USA or worldwide) at no extra cost, regardless of whether you are a Standard, Premium or Enterprise customer.